In 2020, Benoit Pagotto, Chris Le, and Steven Vasilev founded Rtfkt, which is sort of like a sneaker brand, except its shoes exist only in a digital world. It has quickly become the most prominent seller of NFT sneakers. The trio started seriously working on the business after making Pagotto’s League of Legends character a custom pair of sneakers for the 2018 World Cup.
Thanks to the spectacular expansion in the market for non-fungible tokens (NFTs), which are virtual objects that are auctioned off via blockchain, HYPEBEAST's deep dive into the realm of digital fashion focused on the virtual shoe company RTFKT Studios.
Over 600 pairs of the three varieties of sneakers were sold in total, bringing the total to over $3.1 million USD. Meanwhile, the 'Charm' merchandise went for $88,880 USD, while the 'Drip' merchandise went for $1500 USD each. They are already for sale on the secondary market for $5,000 USD each.